OUR STORY
For a thousand years, knowledge travelled across Asia thread by thread — hand to hand, mother to daughter. The Laleh Project exists to keep those hands working, and to carry their stories the last mile to your floor.
WHY WE EXIST
Machine-made rugs are cheaper and faster, and that is precisely the problem. Every time a power-loom replaces a weaver, a few hundred years of inherited skill goes quiet. We buy directly from artisans across Asia — at prices they set — so that the next generation still has a reason to sit at the loom.
WHERE OUR MAKERS ARE
Konya, Turkey
Wool rugs & plant-dyed kilims from the Anatolian plateau.
Tabriz, Iran
Fine silk & wool knots in the old Persian garden tradition.
Bhadohi, India
Hand-knotted dhurries & macramé from the carpet belt.
Samarkand, Uzbekistan
Ikat textiles & suzani, dyed along the old Silk Road.
Direct & fair
No middlemen, no auction houses. We pay the maker their asking price, in full, before the rug ever ships.
Truly traceable
Every piece arrives with the name of who made it, where, and how long it took. The story is the product.
Made to last
Natural fibres, natural dyes, knots that outlive us. A good rug should be inherited, not replaced.
“My Dada (grandfather) infused in me the love for rugs and built me a cardboard loom when I was a kid. To this day, working with my hands on a loom is still magical, and the story every rug tells is still fascinating.”
Every rug you take in keeps a loom turning somewhere across Asia. That is the whole idea.